At Prima, we have always believed that we can – and should – have a positive social impact on the communities we serve. It is our vision that we will help inspire our partners, customers, suppliers and neighbors to create positive change. We are innovators, leaders, and contributors to a better, fairer society, where every individual can thrive.
We know that our people’s passion to make a difference is not limited to their professional lives and we believe we have a corporate responsibility to participate in and make a contribution to the communities in which we live and work. With our focus on Corporate Social Responsibility (CSR), we have created a Prima Foundation, an initiative that has a philanthropic mission and embodies our social responsibility commitment.
The Prima Foundation along with other community projects, brings to life Prima’s commitment to multiplying the happiness and wellbeing of people across Australia. Some of the charitable initiatives and donations are listed below.
- Prima is a sponsor of Whitelion’s work. Whitelion supports young offenders leaving detention to find a purpose in life away from offending, find them jobs and provide them with positive adult role models.
- Prima proudly support Myer’s annual charity fundraiser to support White Ribbon Australia. This foundation was established to support those affected by domestic violence.
Aboriginal and Torres Strait Islander Support
Indigenous Employment Support
Prima has strong connections with a wide variety of indigenous centric organisations and social enterprises, and is able to facilitate introductions to any relevant organisation, as appropriate. This includes but is not limited to Indigenous Business Australia and Career Trackers.
Prima (and previously Talent2) has partnered with several Indigenous organisations over the years to provide support forAboriginal and Torres Strait Islanders around employment, career development and training.