Social Responsibility

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Creating Positive Change Together

At Prima, we have always believed that we can – and should – have a positive social impact on the communities we serve. Our vision is to help inspire our partners, customers, suppliers and neighbours to create positive change. We are innovators, leaders, and contributors to a better, fairer society where everyone can thrive.

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Discover How We Create a Positive Social Impact by Giving Back.

Community Work

We know that our people’s passion for making a difference is not limited to their professional lives, and we believe we have a corporate responsibility to participate in and contribute to the communities in which we live and work. With our focus on Corporate Social Responsibility (CSR), we have created a Prima Foundation, an initiative that has a philanthropic mission and embodies our social responsibility commitment.

The Prima Foundation, along with other community projects, brings to life Prima’s commitment to multiplying the happiness and wellbeing of people across Australia. 

Aboriginal and Torres Strait Islander Support

Prima has strong connections with a wide variety of indigenous-centric organisations and social enterprises and can facilitate introductions to any relevant organisation, as appropriate. This includes but is not limited to Indigenous Business Australia and Career Trackers.

Prima has partnered with several Indigenous organisations over the years to provide support forAboriginal and Torres Strait Islanders around employment, career development and training.