Team

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Meet the Exec Team

At Prima, our strength lies in the collective expertise, compassion, and visionary approach of our team. Led by our dedicated managing directors/founders, who bring decades of insight and leadership to our mission, together with our core team, we’re united by a shared commitment to excellence, innovation, and empathy. Each member plays a crucial role in delivering our promise of transformative services, reflecting our core values in every action. Discover the people behind Prima’s success, driving positive change in workplaces across Australia and New Zealand.

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Peter George
Founder and Managing Director

Peter is recognised as a global thought leader and innovator in the area of Outplacement. His highly successful 30 year career includes Regional Director Roles in APAC and Europe.




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Brooke Rutledge
Manager, Client Relations

Brooke brings 20 years of HR consulting expertise to Prima, specialising in outplacement, coaching, and executive search. With a customer-centric approach and deep industry insights, she consistently delivers exceptional results for both clients and candidates.


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Claire Austin
Service Delivery Manager

Claire manages the coaching team at Prima and is passionate about delivering a high quality service. She has extensive career transition, coaching and redeployment experience across the public and private sectors and has led teams to deliver exceptional client and candidate solutions.
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Alicia Fernandez
Finance and Accounting Manager

Alicia graduated from the Australian Catholic University with a Bachelor of Business, majoring in Accounting. After graduating she has gained experience in a variety of accounting roles throughout different industries. Alicia joined Prima Careers in 2021 and is based in Sydney.

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Oscar Estella
Business Development Manager

Oscar focuses on expanding Prima's network and driving growth through market analysis, strategy, and client relationship management. He collaborates with internal and external stakeholders to deliver high-quality outplacement and career transition services.
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60+ More Career Coaches
Across all industry sectors

The size and diversity of our team nationally allows us to match participants with appropriate career coaches based on seniority, industry, cultural background and gender.


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We're Hiring!

We’re inviting passionate individuals to join Australia’s and New Zealand’s leading force in outplacement and HR services.

As we continue to grow and set the pace in the industry, we’re looking for innovative minds, compassionate hearts, and dynamic talents eager to make a real difference in people’s lives.

Interested? Simply call the number below or click Contact Us and send us a message.

AUS: 1800 954 595
NZ: 0800 45 12 09
Contact us