Prima Group

Workforce transformation specialists.

From strategy to execution, with care. A restructure, an AI mandate, an offshoring decision - whatever the catalyst, Prima Group is there for you. Designing the strategy and the work. Coaching the leaders and people managers who lead the change. Caring for everyone the change impacts, through to the next step in their career.

Talk to a specialist
A man and a woman sitting facing each other in a small sunlit room, the woman holding papers as they talk
200+
Organisations trust Prima
5,000+
People supported each year
4.8/5
Average participant rating
65+
Coaches and psychologists
People-focused transformation

One partner, from the decision to the last person it affects.

Most organisations buy these from different firms — and lose the thread in the handovers.

Strategy without execution is theatre. Execution without care for people is disruption.

One partner, from the decision to the last person it affects. From strategy to execution, with care.
A restructure, an AI mandate, an offshoring decision - whatever the catalyst, Prima Group is there for you. Designing the strategy and the work, Coaching the leaders to manage the change, and supporting impacted employees through consultation, redeployment, career transition and outplacement.

About Prima Group

Strategy firms hand over a roadmap. Software vendors hand over a licence. We stay through the work redesign, guide the leaders who must deliver it, and support the exits with care.

Senior practitioners

Consultants, coaches and psychologists with real operational experience deliver tangible results

Twenty-five years

Supporting individuals and organisations through workforce change since 2001.

Independently recognised

Rated a leading outplacement firm by IBISWorld. Australian Design Award for the technology behind EXCELerator.

Australia, New Zealand and a network of global offices

Over 1000+ offices globally

Top 100 ASX/NZX

Majority of Prima's key clients are listed in the ASX/NZX Top 100

Customer satisfaction

Our multi-level quality checks ensure that we exceed customer expectations.Our clients consistently rate our programs rate 4.8 out of 5.