About Prima Group

Twenty-five years at the moments that matter most.

Prima Group was built on a simple conviction: how an organisation treats people at the hardest moments says more about it than any values statement. We have spent 25 years making those moments better.

Tell us what is changing
An open-plan office with floor-to-ceiling windows, several colleagues at desks and a woman standing in the centre reading a document

Our Values

Empathy-driven innovation

We do things for people, not to them. Every program starts from what the person in front of us actually needs.

Value in the intangible

Some things never make it onto a spreadsheet – the life experience and wisdom of our senior consultants and psychologists chief among them.

Quality and excellence

A platform of quality and continuous improvement. We would rather do less, better.

Our story
200+

Organisations – ASX-listed enterprises, small and medium businesses, and government.

65+

Coaches and psychologists – a national panel, matched to participants by industry and seniority.

8

Capital-city offices plus regional coverage and three New Zealand locations.

4.8/5

Average participant rating across our programs.

About Prima Group

Tell us what is changing.

Whether it is a single executive or a thousand-person restructure, the first conversation is with someone who can guide your next steps.

AU 1800 954 595  ·  NZ 0800 451 209