Innovation

We build the tools we could not buy.

Technology should carry the administrative load so our people can carry the human one. Everything here exists to give coaches more time with participants, and clients better evidence.

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An open laptop on a dark glossy table displaying an analytics dashboard of charts and figures
Built, not bought

The tools our people actually work in.

Every one of these was built because nothing on the market did the job. They are the reason a coach spends their time listening rather than chasing.

Prima EXCELerator

The 24/7 reporting platform. Progress, coach ratings, outcomes and spend by location, business unit or cost centre — downloadable whenever a board paper needs it.

Career Transition Wellness App

Daily check-ins, a private journal, and a psychologist a tap away. Built with Prima’s own psychologists, included in every program.

Wellbeing, tracked over time

Participants see their own trend rather than a snapshot — the point being to notice a dip early, while something can still be done about it.

The stack

Five things, all of them ours.

Prima EXCELerator

The most comprehensive outplacement reporting platform in Australia and New Zealand. Upload and refer candidates, monitor progress in real time, run custom surveys, access trend data and download board-ready reports — 24 hours a day.

Award-winning push delivery

Rather than a portal people have to remember to search, our technology pushes personalised, bite-sized content to each participant at the moment it is relevant to their circumstances — which is why it actually gets used.

AI career solutions suite

A resume writer, cover letter generator and interview preparation tool in service today, with a live interview simulator and assessment platform currently in build.

Career transition wellness app

Structure, prompts and support between coaching sessions — because the hardest part of a transition is usually the Tuesday afternoon nobody is watching.

Custom survey tooling

Bespoke surveys measuring candidate satisfaction, likelihood of re-engagement, brand advocacy and NPS, giving clients a clear read on employer brand impact.

What it is all for

None of it replaces a coach. It removes the chasing, the reminding and the reporting, so the senior practitioner you are paying for spends their time on the conversation that matters.

Innovation

Want a look inside EXCELerator?

We will walk you through the platform with real reporting views, so you can see exactly what visibility you would have.

AU 1800 954 595  ·  NZ 0800 451 209