Senior people, on the tools.
A small leadership team clients deal with directly, supported by a national panel of more than 80 career coaches, registered psychologists and consultants.
Talk to a specialist
Peter George
A global thought leader and innovator in outplacement, with 30 years of experience including regional leadership roles across APAC and Europe.
Mark Condon
Leads Prima Transform. Built and scaled global workforce advisory, technology and consulting practices before joining Prima, working with organisations across Australia, Asia and the US.
Brooke Rutledge
Two decades of HR consulting across outplacement, coaching and executive search, with a relentlessly client-focused approach.
Claire Austin
Runs Prima’s coaching division, with an extensive background in career transition, coaching and redeployment across the public and private sectors.
Oscar Estella
Expands Prima’s network and drives growth through market analysis, strategy and stakeholder collaboration.
Alicia Fernandez
An Australian Catholic University accounting graduate who joined Prima in 2021, working from our Sydney office.
Tim Nelson
The first point of contact for Prima Perform. Tim works with executives and senior leaders across the national coaching panel, matching each engagement to the right coach.
David Mahony
Twenty years in human capital, most of it in executive search placing senior leaders into ASX 200 organisations. That side of the desk is why he knows what a good exit is worth — and why career transition is where his attention sits now.
MJ Cormack
An organisational psychologist with twenty years across corporate and consulting. MJ works where change management meets mental wellness — designing the programs, coaching the leaders, and keeping the human cost of a transition in view while it happens.
Andrea Hardy
Leads Prima’s New Zealand operations, client partnerships and service delivery. Twenty-five years in senior people and culture roles across listed companies, global brands, fintech and infrastructure — and a consulting record that runs from restructures and career transition to leadership development and wellbeing.
Nicole Layton
Nicole has spent her career in customer experience and marketing, with a network of leaders across Australia to match. An ICF-accredited coach, she works with people who feel stuck as readily as she places them — on the view that a process should feel human on both sides.
Over 80 coaches, across every sector we serve.
Behind the leadership team sits a national panel of career coaches, registered psychologists, financial planners, mediators and accredited executive coaches. Participants are matched on seniority, industry background and personal preference — and can change coach, without awkwardness, if the fit is not right.
Senior practitioners
People with real operating experience, not juniors working from a script.
Every capital city
Plus regional coverage and three New Zealand locations.
Registered psychologists
Providing unlimited psychological support as a standard inclusion.
Accredited executive coaches
Running the same five-phase method, so quality holds at scale.
Talk to someone senior enough to be useful.
Whether it is a single executive or a thousand-person restructure, the first conversation is with someone who can tell you what is actually required.