Prima Perform is the Coaching and Executive Development business of the Prima Group, developing the capabilities and mindsets that help leaders navigate the ever-increasing complexities of leadership.

Building on our expertise in Career Transition, our Coaching and Executive programs focus on developing the capabilities and mindsets that help leaders navigate the ever-increasing complexities of leadership. We deliver leadership coaching in Australia and NZ, tailored to each leader's role, organisational environment, and development goals.
Our approach is to work with leaders to help them achieve organisational success — moving beyond personal ambition and building the skills, experience, and mindset needed to make a lasting impact. Inspired by high-performance environments, we work with your leaders to build the self-awareness they need to achieve measurable personal and company growth within set timeframes.
We work best with leaders who are committed to their professional development—leaders with an ownership mindset: curious, capable, and driven by both personal and business success. Prima Perform's customised approach aligns leaders with company goals while building individual capability. This enables leaders to develop the skills and experience needed to excel in their current role and advance to the next level of leadership. Our executive development programs connect individual growth with tangible organisational outcomes. It's all about performance!
Our coaching approach applies to a range of scenarios, typically driven by a change in business strategy, a new operating model, or the need to execute a strategy that demands new leadership capabilities. This may involve executive development for an emerging leader, targeted support for a senior executive, or C-suite coaching during a period of significant organisational change.
Scenarios may include:
We see leaders challenged by a range of development needs. Whilst no two executives are the same, common gaps for leaders include areas such as:
Prima Perform's executive coaching is shaped around these individual needs, rather than applying a standardised program to every leader.
A key feature of our approach is helping executives and senior managers align with company goals while building individual capability. Our coaches invest significant time understanding the organisational, industry, and personal context to ensure the development approach reflects the leader's unique situation and enhances their ability to perform in their role.
By taking a holistic approach, the coaching and development is not undertaken in a vacuum, it's heavily customised to the current business challenges and environment.
The programs are contextualised to support the goals of the leaders and the business with a strong emphasis on market insights, organisational strategy and performance levers.
The individual coaching assignment includes an evidence-based review of current individual performance, competency level, personal style, strengths and performance blockers. Heightening the level of an executive's self-awareness through these data points is a key pillar of our approach.
Prima Perform provides executive coaching in Australia and NZ for leaders navigating changing responsibilities, greater organisational complexity, and increasing performance expectations. Whether the assignment involves an emerging leader, an experienced executive, or a member of the C-suite, each engagement is customised to the individual and the organisation. Our coaches take the time to understand the leader's business environment, key stakeholders, strategic priorities, and measures of success.
This contextual approach enables us to deliver leadership and executive development programs across Australia and New Zealand while maintaining a highly personalised experience. Coaching may be delivered in person or remotely, supporting leaders across different locations, organisational structures, and stages of development. For organisations operating across both markets, Prima Perform can also provide a consistent coaching framework while adapting each engagement to the local business context and the specific needs of the leader.
Our phase 1 approach can be distilled into a 5-step process which typically takes around three months elapsed time. Our 5-step coaching approach ensures measurable leadership growth within three months.
We begin with a sponsor briefing to define objectives, identify feedback participants, and establish a roadmap.
We gather insights through sponsor meetings, 360-degree feedback, and assessments to understand strengths and opportunities.
We synthesize data, create a development plan, and align on coaching priorities.
Four to five structured sessions drive targeted growth while adapting to real-time challenges.
A three-month check-in assesses progress and sets future development steps.
Show commitment to your high-performers through developmental programs, creating a path to sustainable and holistic success.
Our specialised support builds momentum, consistently driving extraordinary team results.
Arm your leaders with the tools, management skills, and strategies essential for long-term organisational growth.
Foster a collaborative environment where leadership and teams work seamlessly towards common goals, increasing efficiency and morale.
Encourage a culture of innovation through strategic leadership coaching, paving the way for new ideas and competitive advantages.
Equip leaders with the insight and confidence to make informed decisions that propel the company forward, adapting swiftly to industry changes.
Discover how Prima Perform's tailored coaching solutions can drive success and foster a thriving organisational culture. Connect now and take the first step towards achieving your leadership and organisational goals. Simply call Tim Nelson +61 414 819 689 or fill out the form below, and he will be in touch.
A short outline of the leader, the role and what success looks like is enough to start. Tim Nelson will come back to you within one business day.
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