Creating positive change together.
We believe a business should have a positive impact on the communities it serves — and that our people’s appetite for making a difference does not stop at the end of the working day.
Talk to a specialistInnovators, leaders and contributors to a fairer society.
We want to be a business that helps build a better, fairer society where everyone can thrive — and to inspire our partners, customers, suppliers and neighbours to push in the same direction. Social responsibility is not a department here. It is threaded through how we operate, who we partner with, and where we put our time.
The Prima Foundation
Our philanthropic arm, focused on multiplying the happiness and wellbeing of people across Australia.
Community projects
Local initiatives our people choose and lead themselves.
Indigenous partnerships
Long-standing relationships with Indigenous-led organisations and social enterprises.
Community work
The Prima Foundation is the formal expression of our corporate social responsibility commitment. Alongside it, our people run community projects of their own — because the same instinct that makes someone good at this work makes them want to contribute outside it. We see it as a corporate responsibility to give that instinct somewhere to go.
Aboriginal and Torres Strait Islander support
We maintain strong connections with Indigenous-centric organisations and social enterprises, including Indigenous Business Australia and CareerTrackers. Through these partnerships we support employment, career development and training for Aboriginal and Torres Strait Islander people and communities.
Partnering on something worthwhile?
If you run a community or Indigenous-led organisation and there is a way we could help, we would like to hear from you.