Prima Transform

Guiding organisations through every step of the workforce modernisation journey.

Wherever you are on your transformation journey, we meet you there. From strategy through to execution: designing the strategy, analysing the work, redesigning the workforce, partnering with your IT teams and specialist AI partners, and optimising the balance between people and technology – alongside your leadership throughout, and guiding the managers tasked with making it happen.

See all Prima Transform products

Who we are

A consulting practice built for the biggest upheaval in workforce operating models in our lifetime.

Prima Transform is the workforce modernisation practice within Prima Group, alongside Prima Careers and Prima Perform. Twenty-five years supporting more than 200 organisations through major change

Restructuring and M&A

Layers, spans, duplicated functions and decision rights, redesigned around how the work actually runs.

Offshoring and shared services

What standardises and what does not. Consolidation that preserves the knowledge you cannot afford to lose.

AI and automation

Specific tasks and workflows tested on real work before anything scales, with guardrails in place.

Private equity value creation

Services businesses moved to AI-enabled, capital-light models, with the workforce change built in.

Where to start

Four places organisations usually find themselves.

Wherever you are on the journey, there is a sensible next step. These are the four we are called into most often.

Early

“I don’t know where to start.”

Board expectations without a clear direction, vendor demos that skip the diagnosis, and no honest view of the return.

Organisational and technology readiness scan – where you stand, and what to do first.

Mid

“We started, and underestimated it.”

A platform bought before the work was redesigned, a business case that will not survive the CFO, and pilots that never reach production.

Rapid AI pilot, then the business case – one workflow proven on live work in weeks, and a case the board can fund.

Advanced

“We’re well advanced, and it isn’t sticking.”

One function moved while the rest of the business stayed put. Disruption without results, because it was treated as a technology problem rather than a work problem.

Work redesign and delivery – running in live use, carried by your own people.

Workforce transition

“Some roles won’t survive this.”

Restructuring that raises real questions of dignity and employer brand, where redeployment is preferable to turnover.

Career transition through Prima Careers – redeployment first, then a caring exit.

Use cases and wins

Commercial results, not pilot theatre.

A sample of what redesigning the work has been worth. The full set, with the approach behind each one, is in the overview.

Semiconductors · Talent acquisition
+54%
recruiter time released – around 80 roles, US$9.6m a year. Hiring redesigned task by task before AI went near 150 recruiters.
Insurance · Procurement
−$75m
saved, 15% of a $500m services spend, by analysing and consolidating services and SOW spend under one programme.
Healthcare · Workforce planning
+30%
better talent flow and a $10m business case, rebuilding the talent system around skills and matching for 70,000 nursing hires a year.

Further results across staffing, aerospace and defence, and workforce services are covered in the full overview.

How we work together

We meet you where you are.

We can take you on the journey from scratch, rescue a project, fast-track momentum, or guide you through the whole journey. Every service has a fixed price and a clear finish line.

Prima Transform · work and AI strategy, redesign and execution
Prima’s established business
Scan · 4–6 wks
Pilot · 4–6 wks
Design & plan · 8–12 weeks
Deliver · 6–18 months
Service · where it sits on the pathway
01
Readiness
02
Rapid AI pilot
03
Discovery
04
Business case
05
Work & AI strategy design
06
Build
07
Test, measure, change
08
Adoption & governance
Organisational and Technology Readiness Scan
Rapid AI pilot
Strategy and business case
Work and organisation design
AI agent design, build, test, deploy
Workforce planning, talent and succession
Change, adoption and capability
Career transition · Prima Careers

Gold: the Prima Careers thread, running alongside from the point roles are decided – redeployment first, then a caring exit.

Where each service sits on the pathway

Organisational and Technology Readiness Scan
Stage 01, readiness. Four to six weeks.
Rapid AI pilot
Stage 02, rapid AI pilot. Four to six weeks.
Strategy and business case
Stages 03 to 04, discovery through business case. Eight to twelve weeks.
Work and organisation design
Stage 05, work and AI strategy design.
AI agent design, build, test, deploy
Stages 05 to 06, work and AI strategy design through build.
Workforce planning, talent and succession
Stages 06 to 08, build through adoption and governance. Six to eighteen months.
Change, adoption and capability
Stages 07 to 08, test, measure and change through adoption and governance.
Career transition · Prima Careers
Stages 07 to 08. The Prima Careers thread, running alongside from the point roles are decided – redeployment first, then a caring exit.

Organisational and Technology Readiness Scan

A quick review of how ready your technology and organisation are, so you can choose the right pathway, reduce the risk and make the case for the resources or investment needed to start.

Readiness Scan in detail

Rapid AI pilot

One to four agents deployed on opportunities the Scan has already identified, with no need for a full enterprise discovery and design phase first. Each workflow is redesigned and proven on live work in four to six weeks, so the wins are real and the business case is built on evidence.

Rapid AI pilot in detail

Strategy and business case

The current state mapped task by task, the cost of inaction sized, and a business case a CFO can sign.

Strategy and business case in detail

Work and organisation design

A function’s operating model, structure, roles and skills redesigned around how the work is actually done.

Work and organisation design in detail

AI agent design, build, test, deploy

Agents built and tested on real workflows, then deployed and handed over to your own teams.

AI agent design and build in detail

Workforce planning, talent and succession

A workforce plan where none exists, then talent architecture, leadership assessment and succession for the redesigned roles.

Workforce planning, talent and succession in detail

Change, adoption and capability

Leaders aligned before the announcement, people leaders equipped and benefits tracked against the baseline.

Change, adoption and capability in detail

Career transition

Redeployment wherever possible, then a caring exit through Prima Careers, with psychological support as standard.

Prima Careers outplacement programs

Let’s talk
Schedule an introductory conversation.
The overview

Get the full Prima Transform overview.

The complete picture as a PDF – the four starting points in detail, the full set of commercial results and the approach behind each, the engagement model and what it costs.

  • Every use case, with the work behind the number
  • Scan, pilot and delivery explained end to end
  • Sectors, functions and the client base
  • Who to talk to, and what a first conversation covers
AU 1800 954 595 · NZ 0800 451 209

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